The American Society of Magical Negroes

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Premiering in theaters in March 2024, The American Society of Magical Negroes is a racial satire that had a title that proved a little difficult to market and a trailer that unfortunately advertised the film as more of a romcom than a comedy. To battle these challenges we really tried to focus on the magic and comedy of the film, along with relying on expert reviews from the Sundance screening. By focusing on these elements we were able to create a fun and informative campaign that drived curiosity viewing.